This will be old news to some of our most frequent users, but with the final elements integrated we are very happy to announce that Bizwiki is now the power behind the extremely popular Accessplace Business Directory.

Anyone following the Bizwiki Blog will have read our announcement on July 25th that we now power the TownPages.com local information website.

‘One more reason to add your business to Bizwiki – TownPages’

This has now been heavily underlined by the powering of Accessplace, which Hitwise list alongside such respected sites as Google Maps, Yell.com, BT and Local.co.uk in the top 10 of the UK’s Local Search sites.

See the top 10 table here:

What this means to our users is that by adding your business or increasing the amount of information available about it on Bizwiki, you will get exposure not only to our users but to the very many people who use Townpages for local search and the vast audience of Accessplace Business Directory.

Additional information including photographs is provided to all three sites by Local Data Company, but the only way to get a new company listed is to add it right here.

The good news is its completely free to do so. That’s the wiki difference.

In case you needed another great reason to add your business to Bizwiki -or to add more information and details if you’re already listed- Bizwiki has just joined in powering the TownPages.com local information website.

TownPages is a popular destination website that has hundreds of thousands of unique users every month. Their goal is to provide information about all the towns and communities outside the main centres, the places that are often over-looked online. Bizwiki information is being added alongside The Local Data Company’s, helping build this useful site into an even more comprehensive resource.

Adding a company to Bizwiki is quite simple and completely free of charge, and any company listed here will also appear on TownPages.com free of charge. You can manage your company’s internet listings from a central location on Bizwiki, add much more detailed information than was previously possible, and best of all benefit from a larger online audience without any extra effort.

Visit the new TownPages website, http://www.townpages.com

Register on Bizwiki, http://bizwiki.co.uk/user/register

Add a company or business, http://bizwiki.co.uk/addcompany.htm

Although anyone can write on Bizwiki, all entries are held for approval by editors and many have to be edited by the editorial team before being published. Submissions are usually reviewed on a “first come, first served” basis but that doesn’t mean they are published that way.

If you want to ensure your Bizwiki submission, be it a new listing or a revision to an existing listing, is approved quickly it helps to present the editor with little or nothing to correct.

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You have added your company to Bizwiki (or someone else has) and people using the site can find your address, telephone number and read a little bit about your company.

Does it end there?

Absolutely not!

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Sometimes all people need is the facts.

I was struck by the truth of a paragraph in a recent post by Brian Wool discussing the local search offerings presented by the major players at the Santa Clara Search Marketing Expo last week.

In regards to ‘cool’ photo options for local-listings Brian says, “If you’re a dentist in Omaha, Nebraska, what impact will a photo have on a potential new patient? ……. Providing information on the services, procedures, and insurance plans you accept would probably work better.”

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In the last post we discussed ways in which companies can encourage satisfied customers to post positive reviews (along with some tips on how to make sure they are satisfied customers).

Now we come to the difficult task of dealing with negative reviews. In a recent post Chris Linnett says that companies have three alternatives for dealing with negative reviews: flame the publishers, simply let it play out or get directly involved, to which I have added a fourth option below.

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In our initial post in this series I stated that “Online reviews are one of the best things that could have ever happened to marketing-led companies.” But how do you get reviews? And how do you go about ensuring that the reviews are positive, or at least not negative?

8 ways to Increase Your Positive Reviews

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Bizwiki has added new features that allow our users to review companies and services, as well as adding information about them. Allowing users to submit reviews of businesses, restaurants, clubs, schools, venues and just about anything is becoming more popular on the web, and I’m sure most business owners and managers have seen reviews of their own or another company online. Sometimes they’re positive, sometimes neutral and sometimes a customer is so unhappy with the service or product that they feel compelled to write a negative review.

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Started in 2006 and open as a public-beta since June of last year, Bizwiki is finally officially live today. We’re cutting the ribbon (or more literally, removing the Beta ribbon that’s been on the top left of all pages since last June) and announcing the site more widely to the general public.

We are very happy to be able to say that Bizwiki has already had over two thousand people sign up to help add content and edit the site, with many more expected now that the site is officially live. Now is a good time to thank everyone who has contributed to making this site what it is, thank you.

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It’s all passed in a blur of new features being added, people signing up, improvements being made and a large amount of contributions to the information on the site, but believe it or not Bizwiki has now been live to the public for six months.

And what an eventful six months they have been, too.

We have continuously been impressed with the quality of information that has been added by the general public. Yes, there has been the occasional piece of ‘self-promotion’ or advertising-copy masquerading as a review, but that’s par for the course on the modern internet and most of these have been removed within hours. What is far more impressive is the amount of businesses that have been added, contributions submitted and genuine reviews we have received from people who are trying to help improve the quality of information available for others.

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