Bizwiki Blog

How to Write an About Section that Bizwiki Editors Will Love

Although anyone can write on Bizwiki, all entries are held for approval by editors and many have to be edited by the editorial team before being published. Submissions are usually reviewed on a “first come, first served” basis but that doesn’t mean they are published that way.

If you want to ensure your Bizwiki submission, be it a new listing or a revision to an existing listing, is approved quickly it helps to present the editor with little or nothing to correct.

Tell it like it is
Most company marketing material, including their websites, tend to be full of well crafted soundbites that contain very little substance. Too many business websites have little more than what could be termed “marketing fluff”, making it difficult to actually figure out what the company can offer and to whom.

With Bizwiki we are trying to produce qualified leads rather than just another enquiry. In order to do this we have to offer your potential clients the opportunity to get a really good idea of who you are and what you offer so that they can make an informed decision about whether or not you have what they want before they spend the time contacting you.

Just the Facts, Please
Bizwiki is looking for the facts and nothing but the facts. Bizwiki users want to know what you offer, to whom and where. They don’t care about unsubstantiated claims such as “the largest”, “best”, “first”. Unless you can back these up with citations from publicly published sources such as the media or business associations please refrain from using such superlatives. If you were the first, greatest or biggest we need to know the dates, who says so and where it’s published so that it can accompany the claim in your Bizwiki Record.

That doesn’t mean you can’t brag about your accomplishments, just stick to the facts and make sure each is easy for our editors (and users) to verify.

Bizwiki Style
A lot of the submissions we receive are from business owners who are used to writing in an “advertising” style.

Bizwiki uses an almost encyclopaedic style, much like Wikipedia’s, in which to present information about companies.

If you want your submission to be approved quickly try to refrain from using any sort of sales pitches, calls to action or other terms that advertisers love, otherwise we have to spend time deleting them. Your Bizwiki entry can contain a wealth of information about your company but it must be kept factual.

The Royal “We”
Another very common thing the editorial team has to correct is submissions that refer to the company as “we”. The About section on Bizwiki records should be written in the third person i.e.: “the company” and “they”.

Spell Checker
We have been surprised by the lack of attention to detail in submissions from business owners with regards to spelling, punctuation and grammar. Mistakes do happen, but please double check the spelling, capitalisation and even paragraphing of the About section before pressing submit.

The Editorial Team Would Like to Thank
We have noticed that some companies have tried very hard to stick to the Bizwiki style and we sincerely appreciate this. It makes our job a lot easier and it means that your submission gets approved in a more timely manner.

Some good examples of enhanced listings that conform to Bizwiki’s guidelines and style include:

Bizwiki Record for Wiki Educational Resources Ltd
Bizwiki Record for Google UK Ltd
Bizwiki Record for Holly Lodge Primary School
Bizwiki Record for Able Cole Ltd
Bizwiki Record for Independent Cinema Office
Bizwiki Record for Abel Alarm Co
Bizwiki Record for Meadowhall Shopping Centre

 Digg  Reddit  Delicious  Yahoo Bookmarks  Facebook  BlinkList

60 Comments so far

  1. Karl Smith on September 10th, 2008

    Hi I could not find our company on your listing site.

    The Bedstead Company
    46 – 50 Piccadilly,
    Yo1 9nx

    Tel – 01904 613738


    Welcome to the exciting world of The Bedstead Company, an independent bed shop situated in the City of York, where we have a range of bedsteads which will provoke the imagination of everyone, even the most discerning.

    We have everything you could possible need for your bedroom… bedsteads of wood, be it pine or oak and a large range of leather bedsteads with some additional furniture; or perhaps you would prefer something from our painted range with a choice of colours, all of which can be complemented with a vast range of bedroom furniture, from a small bedside table to a large wardrobe and everything else in between. Alternatively you could have natural wood, with a plethora of shades to choose from. Most things can come in your own size specifications.

  2. Travis on September 12th, 2008

    Hi, I have registered with you but for some reason it does not show in the search for area or salon or hairdressers .
    Coluld you please help.



  3. David Smith on September 15th, 2008

    With Regards to the following company on your website -

    Advance Security (UK)

    I have contacted the company as the telephone number listed is my private number and is registerd with TPS. Please remove this number frrm the listing. They can not remove it asd they don’t finance this website

  4. admin on September 26th, 2008

    Hi Travis, thanks for the comment. Your record is listed under Hair Consultants which means that the record won’t show up for searches for salon or hairdressers. We do have categories for both beauty salons and hair dressers so if either of those suits your business better you are more than welcome to request a category change. Just login to Bizwiki and click Add/Edit on your record or email and we’ll sort it out for you. Thanks.

  5. admin on September 26th, 2008

    Hi Karl, thanks for submitting your company – it’s live

  6. admin on September 26th, 2008

    David, thanks for pointing this out. We have updated that company’s details. If you had emailed us we would have had it done in a day (or less). Unfortunately we’re not quite as fast with blog comments :-)

    You can email us at or by using the form on the site


  7. dave nicholls on September 26th, 2008

    dave nicholls upholstery
    unit 7 scott business park
    beacon park rd
    plymouth pl2 2pq
    01752 561822

  8. admin on September 30th, 2008

    Hi Dave, thanks for the comment. We’ve added your business

    If you want to add any other information have a look at the suggestions for enhancing your Bizwiki record (for FREE of course) on and then simply register (again, FREE of course) and add to your record.

    Have fun.

  9. Car Deals on October 3rd, 2008

    201- 203 Headstone Lane,
    HA2 6ND
    020 8421 6645

    Use car sales.
    Range of quality used cars of all price ranges.
    Well Established.

  10. William Hartley on October 3rd, 2008

    Looking at your website and saw my company, Cheadle Skip Hire, Commonside, Boundary. St10 2nr. Incorrect phone number. Should be 01538 755182. Thankyou.

  11. admin on October 6th, 2008

    Hi William, thanks for letting us know about the phone number change, your record has been updated

  12. admin on October 6th, 2008

    Car Sales – Thanks for letting us know about your website, we’ve added it to your record

  13. Laura on October 8th, 2008

    I have submitted AWB Motor Company in Hyde to your site but it is not listed yet?

  14. admin on October 9th, 2008

    Hi Laura, thanks for your comment. If you are referring to the revision you submitted on Oct 6th for it’s now been edited, added to and approved. Thanks for enhancing the record and all the best with your business!

  15. Adams Opticians on October 17th, 2008

    our address is changed to 3 Church Road, Stanmore, Middlesex HA7 4AR. Telephone no is same i.e. 020 8954 2133.
    Please update this information.

  16. David on October 19th, 2008

    Seems to be taking ages to get our listing approved
    I have lots of clients that would list thiers but not sure if they would be wasting thier time if they never get the attention of the editing team. Do you need more volunteer editors to help?

  17. admin on October 21st, 2008

    To Adams Opticians – Thanks for letting us know, the record has been updated
    If there is any other information you would like to add please tell us all about yourself (just keep it factual please). I’ve added your website address to all of your branch records as well. Adding a website address on Bizwiki is free, as is adding any other factual information.

  18. admin on October 21st, 2008

    Hi David, Your submission has been verified, amended and approved. We do currently have quite a backlog and are working through them as quickly as we can. As recently announced on this blog we have hired another full time staff editor and we are also continuing to make technical advances to speed up both the site functionality and the approval process. We aren’t currently taking on any volunteer editors but aren’t ruling it out – were you offering :-)

  19. Jayne on November 12th, 2008

    Hi I have sent a few emails to let you know that I am still unable to see our company listed on the website could you please let me know if this has been verified and activated yet.

  20. admin on November 13th, 2008

    Hi Jayne, thanks for the comment. Your record has been verified, edited and approved. It should be distributed to the other sites we power within a week or two. Thanks for taking the time to submit! All the best with your business.

  21. Admin on November 18th, 2008

    I filled in all the details some months ago to get our website added to your listing but cannot see this in here. Can you let me know what has happened to it?

  22. admin on November 20th, 2008

    Hi. If you are referring to it was approved awhile ago. It is also visible on

    Thanks for submitting!

  23. jason on November 24th, 2008

    i would like to submitt my companys details please

  24. admin on November 25th, 2008

    Hi Jason, to submit your company simply register as a Bizwiki user (free) here and then you can add a business here Thanks!

  25. Denise McMahon on December 10th, 2008

    I have emailed you loads of times to say I have registered but do not show on this site please can you advise

    Denise McMahon

  26. Elsa on December 11th, 2008


    I have tried to add my details to the site several times now with no sucess. I tried again today I just wondered what would the reason be for not adding my business?? I operate a removal company in Goole called Dominic & Son and also a Van hire company at the same address. Whenever I google Bizwiki or access place comes up without my company details. Help Help Help.

  27. admin on December 16th, 2008

    Hi Denise, thanks for the comment. We replied to your first email on December 1st asking you for more information which you supplied on December 4th. The record was then approved and is live on both Bizwiki and Accessplace

    Have a great Christmas!

  28. admin on December 16th, 2008

    Hi Elsa, your record was approved awhile ago and is live It takes a week for new additions to filter through to the sites Bizwiki powers so that might explain why you hadn’t yet seen it on Accessplace.

    Have a fantastic Christmas and New Year!

  29. Elsa on December 23rd, 2008

    Hi, we have a van hire company too, same address, different web site / phone number, can we add this??

  30. Martin on March 5th, 2009

    I registered my business on this site but it still has not appeared. Please can you help?

  31. admin on March 6th, 2009

    Hi Martin, thanks for the comment. All new submissions and updates are verified by Bizwiki staff before being approved. Lead times vary depending on how many new submissions and updates we receive. We currently have a one week lead time for new submissions. If you don’t see your record approved by mid next week please feel free to email us using the contact form and ask for an update. Thanks.

  32. sangita koonjul on March 28th, 2009

    Hi I dont know how to advertise on your website plse can you help.

  33. admin on March 30th, 2009

    Hi Sangita, Thanks for the comment. To submit a new company to Bizwiki all you have to do is register as a user and then add the new company details. It’s free and very easy. Good luck!

  34. Wakefield Skip hire on April 1st, 2009

    hey nice blog but still don’t understand some things :(

  35. admin on April 6th, 2009

    Hi Wakefield, have you had a look through the FAQ for Businesses? There is a lot of information in there on how to add and update business listings as well as information about our policies. Otherwise you are always welcome to email us through the contact form.

    Thanks for using Bizwiki!

  36. diane on May 3rd, 2009

    Hi you have my business listed but the wronge telephone number

    01558 822093

    we are based in llandeilo wales

  37. admin on May 7th, 2009

    Hi Diane, unless I’m mistaken I believe you’re referring to the record that has recently been submitted and is still awaiting approval. If the incorrect phone number was accidentally entered on the submission form the editor should pick it up during the verification process. If it remains incorrect after approval you can simply login to Bizwiki and click Add/Edit to update it.

    Thanks for using Bizwiki!

  38. Buxton Automatic Driving School on May 12th, 2009

    Specialises in Automatic driving lessons only.
    Over 25 years experience
    Driving Standards Agency Grade 6 instructor (6 being the top grade)
    07976 27 43 86
    01298 23082

  39. admin on May 18th, 2009

    Hi Buxton, thanks for letting us know about your business, it’s been added to Bizwiki here If you would like to add any other information please feel free to register as a Bizwiki user (free) and then click the Add/Edit link on the listing.

    Thanks for using Bizwiki!

  40. Andy Fox on June 4th, 2009


    I submitted our company details quite some time ago and we do not appear in your aerial services section for Leeds.
    I wondered if there was a problem or whether
    our details have been overlooked
    ‘On’ Digital Aerial and Satellite

    Kindest Regards

  41. alaroofing on June 8th, 2009

    my new address and tel number are22needlers way hull hu5 1db 01482 323082 thanks

  42. admin on June 12th, 2009

    Hi Andy, I can’t seem to find a submission for an “On Digital Aerial and Satellite” in Leeds. Can you please email the full Bizwiki url of the awaiting submission to us using the contact form on Thanks.

    There is a wait til for submissions to be reviewed as it is done manually in order to ensure accuracy and compliance with Bizwiki’s guidelines. Lead times vary from a few days to several weeks depending on the inflow of submissions.

  43. admin on June 12th, 2009

    Hi Ala Roofing, thanks for letting us know, the revision request you put through was approved on June 4th.

    Thanks for letting us know.

  44. perry millward on June 15th, 2009

    id like to join on to your site , i am a local painter and decorater wishing to attract local business . wouid you tell me how i could join. .

  45. admin on June 15th, 2009

    Hi Perry, thanks for the comment. Getting a free listing on Bizwiki is very easy. Simply register as a Bizwiki user (free) here and then you can add a business here

    One of our editors will review it and, once approved, it will be distributed to the other popular directories we power.

    Thanks for using Bizwiki!

  46. Gill Clement on July 30th, 2009

    I bought the world of fun fancy dress shop 12 months ago and initially had a link to from the existing website . This has now expired and we use solely newton fabncy dress. Asyou have the old websit advertised alongside our details and address could you please change this to My business is World of Fun, fancy dress and costume hire, 91 High St , Newton Le Willows , Mersyeside.

  47. admin on August 1st, 2009

    Hi Gill,

    Thanks for letting us know about your website address change. It’s been updated on your Bizwiki record

    To make any further changes or to add more information to your record simply register as a Bizwiki user (free) and then click on the Add/Edit link on the page.

    Or you can contact us using the form on the contact page or via

    Thanks for using Bizwiki!

  48. Carol on August 7th, 2009

    hi, i am on your listing when i enter my studio name, but it dosent appear if i search by beauty therapys, why is this please?

  49. admin on August 10th, 2009

    Hi Carol, thanks for the question. Bizwiki isn’t a full text search engine like Google, it’s a local directory. Our search functionality is quite advanced for a local directory however it relies heavily on matching heading names and company names. It also uses synonyms and we are continually adding to our synonyms list. I’ll include the misspelling “beauty therapys” to the synonyms for the next update. Thanks.

  50. richard sanders on August 25th, 2009

    Hi I would love for my site to be added under the cambridge builders section. I hope this is possible and look forward to hearing from you soon.

    Kind Regards

    Richard Sanders

  51. admin on August 26th, 2009

    Hi Richard, thanks for the comment. Submitting to Bizwiki is easy and free, simply register as a user and then add your business. An editor will review your submission and it should be approved within a week. I’ll email this to you as well. Thanks.

  52. Gatwick concord cars on October 31st, 2009

    Please we want to advertise gatwick concord cars. This is a new taxi company in Redhill and Gatwick. Our phone number is 01737-771111

  53. admin on November 4th, 2009

    To Gatwick Concord Cars, please sign up as a Bizwiki user and add your business. If you need information please have a look at the FAQ page Submissions are free. Thanks.

  54. Mervin Bernard on April 5th, 2011

    Hi I have a bizwuki account and have submitted details on one of your other sites, do I have to create a separate ad on Access Place?

  55. admin on April 6th, 2011

    Hi Mervin, Thanks for the question. Bizwiki feeds directly into so there is no need to submit your company again.


  56. Holford Hoole on March 16th, 2012

    Hello there,

    I would like to list my business with you if possible. Any help would be most appreciated. Details below:

    Holford’s School of Motoring

    Beechwood, Mold Road, Mold, Flintshire,
    CH7 6LG

    TEL: 01244 547107 and 07743651745


    As a qualified Approved Driving Instructor, based around the Mold and Deeside area of North Wales , I pride myself in delivering a reliable, punctual service to all of my pupils. I ensure all my pupils receive the best in driving tuition, by using my teaching skills gained during qualifying and also through experience passed on through tuition. Intensive driving course’s are also available for those who wish to pass more quickly along with Pass Plus and refresher lessons also. I am of a pleasant, friendly manner and am able to communicate and give constructive feedback, which I believe is key to different learning styles. I also specialise in nervous pupils who need a patient approach. During my time as an Approved Driving Instructor, I have received a lot of recommendations from pupils who have passed their test since taking tuition with me. Finally, I am flexible as I realise people have very different commitments.

  57. Asif abdullah on June 17th, 2012

    I listed my business couple of weeks ago but still its not showing up when i search for it.
    As far as i know i did everything accordingly when i was listing my business with you guys.
    Help me please.

  58. admin on August 17th, 2012

    HI Asif,

    Thanks for submitting your company to Bizwiki, we currently have quite a backlog of submissions to work though. Can you reply with the Bizwiki url of your submission or the exact company name that you submitted? I’ll look into it for you. Thanks.

    Bizwiki Support

  59. scruffy wuffy on September 27th, 2012

    hi i have a listing with you for my dog grooming salon but the telephone number displayed is wrong,please could you change it for me thanks:

    scruffy wuffy dog grooming salon
    73 harbour lane
    ol16 4el

  60. admin on October 2nd, 2012

    Thanks for letting us know about the phone number change, it’s been updated on

    Bizwiki Support

Leave a reply