How to Write an About Section that Bizwiki Editors Will Love
Comments(60) Although anyone can write on Bizwiki, all entries are held for approval by editors and many have to be edited by the editorial team before being published. Submissions are usually reviewed on a “first come, first served” basis but that doesn’t mean they are published that way.
If you want to ensure your Bizwiki submission, be it a new listing or a revision to an existing listing, is approved quickly it helps to present the editor with little or nothing to correct.
Tell it like it is
Most company marketing material, including their websites, tend to be full of well crafted soundbites that contain very little substance. Too many business websites have little more than what could be termed “marketing fluff”, making it difficult to actually figure out what the company can offer and to whom.
With Bizwiki we are trying to produce qualified leads rather than just another enquiry. In order to do this we have to offer your potential clients the opportunity to get a really good idea of who you are and what you offer so that they can make an informed decision about whether or not you have what they want before they spend the time contacting you.
Just the Facts, Please
Bizwiki is looking for the facts and nothing but the facts. Bizwiki users want to know what you offer, to whom and where. They don’t care about unsubstantiated claims such as “the largest”, “best”, “first”. Unless you can back these up with citations from publicly published sources such as the media or business associations please refrain from using such superlatives. If you were the first, greatest or biggest we need to know the dates, who says so and where it’s published so that it can accompany the claim in your Bizwiki Record.
That doesn’t mean you can’t brag about your accomplishments, just stick to the facts and make sure each is easy for our editors (and users) to verify.
Bizwiki Style
A lot of the submissions we receive are from business owners who are used to writing in an “advertising” style.
Bizwiki uses an almost encyclopaedic style, much like Wikipedia’s, in which to present information about companies.
If you want your submission to be approved quickly try to refrain from using any sort of sales pitches, calls to action or other terms that advertisers love, otherwise we have to spend time deleting them. Your Bizwiki entry can contain a wealth of information about your company but it must be kept factual.
The Royal “We”
Another very common thing the editorial team has to correct is submissions that refer to the company as “we”. The About section on Bizwiki records should be written in the third person i.e.: “the company” and “they”.
Spell Checker
We have been surprised by the lack of attention to detail in submissions from business owners with regards to spelling, punctuation and grammar. Mistakes do happen, but please double check the spelling, capitalisation and even paragraphing of the About section before pressing submit.
The Editorial Team Would Like to Thank
We have noticed that some companies have tried very hard to stick to the Bizwiki style and we sincerely appreciate this. It makes our job a lot easier and it means that your submission gets approved in a more timely manner.
Some good examples of enhanced listings that conform to Bizwiki’s guidelines and style include:
Bizwiki Record for Wiki Educational Resources Ltd
Bizwiki Record for Google UK Ltd
Bizwiki Record for Holly Lodge Primary School
Bizwiki Record for Able Cole Ltd
Bizwiki Record for Independent Cinema Office
Bizwiki Record for Abel Alarm Co
Bizwiki Record for Meadowhall Shopping Centre
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Hi I could not find our company on your listing site.
The Bedstead Company
46 – 50 Piccadilly,
York,
Yo1 9nx
Tel – 01904 613738
Description.
Welcome to the exciting world of The Bedstead Company, an independent bed shop situated in the City of York, where we have a range of bedsteads which will provoke the imagination of everyone, even the most discerning.
We have everything you could possible need for your bedroom… bedsteads of wood, be it pine or oak and a large range of leather bedsteads with some additional furniture; or perhaps you would prefer something from our painted range with a choice of colours, all of which can be complemented with a vast range of bedroom furniture, from a small bedside table to a large wardrobe and everything else in between. Alternatively you could have natural wood, with a plethora of shades to choose from. Most things can come in your own size specifications.
Hi, I have registered with you but for some reason it does not show in the search for area or salon or hairdressers .
Coluld you please help.
thanks,
Travis
With Regards to the following company on your website -
Advance Security (UK)
I have contacted the company as the telephone number listed is my private number and is registerd with TPS. Please remove this number frrm the listing. They can not remove it asd they don’t finance this website
Hi Travis, thanks for the comment. Your record is listed under Hair Consultants http://www.bizwiki.co.uk/hair-consultants/1572193/macaulays.htm which means that the record won’t show up for searches for salon or hairdressers. We do have categories for both beauty salons and hair dressers so if either of those suits your business better you are more than welcome to request a category change. Just login to Bizwiki and click Add/Edit on your record or email admin@bizwiki.co.uk and we’ll sort it out for you. Thanks.
Hi Karl, thanks for submitting your company – it’s live http://www.bizwiki.co.uk/node/1571517
David, thanks for pointing this out. We have updated that company’s details. If you had emailed us we would have had it done in a day (or less). Unfortunately we’re not quite as fast with blog comments
You can email us at admin@bizwiki.co.uk or by using the form on the site http://www.bizwiki.co.uk/contact.htm.
Thanks.
dave nicholls upholstery
unit 7 scott business park
beacon park rd
plymouth pl2 2pq
01752 561822
Hi Dave, thanks for the comment. We’ve added your business http://www.bizwiki.co.uk/node/1495925
If you want to add any other information have a look at the suggestions for enhancing your Bizwiki record (for FREE of course) on http://www.bizwiki.com/blog/2008/03/17/enhance-your-bizwiki-listing/ and then simply register (again, FREE of course) and add to your record.
Have fun.
201- 203 Headstone Lane,
Harrow
Middlesex
HA2 6ND
020 8421 6645
Use car sales.
Range of quality used cars of all price ranges.
Well Established.
Looking at your website and saw my company, Cheadle Skip Hire, Commonside, Boundary. St10 2nr. Incorrect phone number. Should be 01538 755182. Thankyou.
Hi William, thanks for letting us know about the phone number change, your record has been updated http://www.bizwiki.co.uk/node/1350752
Car Sales – Thanks for letting us know about your website, we’ve added it to your record http://www.bizwiki.co.uk/node/226795
I have submitted AWB Motor Company in Hyde to your site but it is not listed yet?
Hi Laura, thanks for your comment. If you are referring to the revision you submitted on Oct 6th for http://www.bizwiki.co.uk/node/762569 it’s now been edited, added to and approved. Thanks for enhancing the record and all the best with your business!
our address is changed to 3 Church Road, Stanmore, Middlesex HA7 4AR. Telephone no is same i.e. 020 8954 2133.
Please update this information.
Seems to be taking ages to get our listing approved http://www.bizwiki.co.uk/computer-repair/1573884/citrus-interactive.htm
I have lots of clients that would list thiers but not sure if they would be wasting thier time if they never get the attention of the editing team. Do you need more volunteer editors to help?
To Adams Opticians – Thanks for letting us know, the record has been updated
http://www.bizwiki.co.uk/opticians/1061646/adams-opthalmic-opticians.htm
If there is any other information you would like to add please tell us all about yourself (just keep it factual please). I’ve added your website address to all of your branch records as well. Adding a website address on Bizwiki is free, as is adding any other factual information.
Hi David, Your submission has been verified, amended and approved. We do currently have quite a backlog and are working through them as quickly as we can. As recently announced on this blog we have hired another full time staff editor and we are also continuing to make technical advances to speed up both the site functionality and the approval process. We aren’t currently taking on any volunteer editors but aren’t ruling it out – were you offering
Hi I have sent a few emails to let you know that I am still unable to see our company listed on the website could you please let me know if this has been verified and activated yet.
Regards
Jayne
Hi Jayne, thanks for the comment. Your record has been verified, edited and approved. It should be distributed to the other sites we power within a week or two. Thanks for taking the time to submit! All the best with your business.
Hi,
I filled in all the details some months ago to get our website added to your listing but cannot see this in here. Can you let me know what has happened to it?
Thanks.
Hi. If you are referring to http://www.bizwiki.co.uk/garage-services/1568677/pitstop-warwickshire.htm it was approved awhile ago. It is also visible on http://www.accessplace.com/car-garage/warwickshire/leamington-spa.htm
Thanks for submitting!
i would like to submitt my companys details please
Hi Jason, to submit your company simply register as a Bizwiki user (free) here http://www.bizwiki.co.uk/user/register and then you can add a business here http://www.bizwiki.co.uk/write.htm. Thanks!
I have emailed you loads of times to say I have registered but do not show on this site please can you advise
Denise McMahon
Hello,
I have tried to add my details to the site several times now with no sucess. I tried again today I just wondered what would the reason be for not adding my business?? I operate a removal company in Goole called Dominic & Son and also a Van hire company at the same address. Whenever I google Bizwiki or access place comes up without my company details. Help Help Help.
Hi Denise, thanks for the comment. We replied to your first email on December 1st asking you for more information which you supplied on December 4th. The record was then approved and is live on both Bizwiki http://www.bizwiki.co.uk/dog-grooming/1575087/denny-mac-dog-grooming.htm and Accessplace http://www.accessplace.com/dog-grooming/merseyside/wirral.
Have a great Christmas!
Hi Elsa, your record was approved awhile ago and is live http://www.bizwiki.co.uk/removals-storage/1234784/dominic-son-removals.htm. It takes a week for new additions to filter through to the sites Bizwiki powers so that might explain why you hadn’t yet seen it on Accessplace.
Have a fantastic Christmas and New Year!
Hi, we have a van hire company too, same address, different web site / phone number, can we add this??
Hi,
I registered my business on this site but it still has not appeared. Please can you help?
Thanks
Martin
Hi Martin, thanks for the comment. All new submissions and updates are verified by Bizwiki staff before being approved. Lead times vary depending on how many new submissions and updates we receive. We currently have a one week lead time for new submissions. If you don’t see your record approved by mid next week please feel free to email us using the contact form and ask for an update. Thanks.
Hi I dont know how to advertise on your website plse can you help.
Hi Sangita, Thanks for the comment. To submit a new company to Bizwiki all you have to do is register as a user and then add the new company details. It’s free and very easy. Good luck!
hey nice blog but still don’t understand some things
Hi Wakefield, have you had a look through the FAQ for Businesses? There is a lot of information in there on how to add and update business listings as well as information about our policies. Otherwise you are always welcome to email us through the contact form.
Thanks for using Bizwiki!
Hi you have my business listed but the wronge telephone number
01558 822093
we are based in llandeilo wales
Hi Diane, unless I’m mistaken I believe you’re referring to the record that has recently been submitted and is still awaiting approval. If the incorrect phone number was accidentally entered on the submission form the editor should pick it up during the verification process. If it remains incorrect after approval you can simply login to Bizwiki and click Add/Edit to update it.
Thanks for using Bizwiki!
Specialises in Automatic driving lessons only.
Over 25 years experience
Driving Standards Agency Grade 6 instructor (6 being the top grade)
07976 27 43 86
01298 23082
Hi Buxton, thanks for letting us know about your business, it’s been added to Bizwiki here http://www.bizwiki.co.uk/node/1594530. If you would like to add any other information please feel free to register as a Bizwiki user (free) and then click the Add/Edit link on the listing.
Thanks for using Bizwiki!
Hi
I submitted our company details quite some time ago and we do not appear in your aerial services section for Leeds.
I wondered if there was a problem or whether
our details have been overlooked
‘On’ Digital Aerial and Satellite
Kindest Regards
my new address and tel number are22needlers way hull hu5 1db 01482 323082 thanks
Hi Andy, I can’t seem to find a submission for an “On Digital Aerial and Satellite” in Leeds. Can you please email the full Bizwiki url of the awaiting submission to us using the contact form on http://www.bizwiki.co.uk/contact.htm. Thanks.
There is a wait til for submissions to be reviewed as it is done manually in order to ensure accuracy and compliance with Bizwiki’s guidelines. Lead times vary from a few days to several weeks depending on the inflow of submissions.
Hi Ala Roofing, thanks for letting us know, the revision request you put through was approved on June 4th.
Thanks for letting us know.
id like to join on to your site , i am a local painter and decorater wishing to attract local business . wouid you tell me how i could join. .
Hi Perry, thanks for the comment. Getting a free listing on Bizwiki is very easy. Simply register as a Bizwiki user (free) here http://www.bizwiki.co.uk/user/register and then you can add a business here http://www.bizwiki.co.uk/write.htm.
One of our editors will review it and, once approved, it will be distributed to the other popular directories we power.
Thanks for using Bizwiki!
I bought the world of fun fancy dress shop 12 months ago and initially had a link to http://www.newtonfancydress.co.uk from the existing website http://www.worldoffun.co.uk . This has now expired and we use solely newton fabncy dress. Asyou have the old websit advertised alongside our details and address could you please change this to http://www.newtonfancydress.co.uk. My business is World of Fun, fancy dress and costume hire, 91 High St , Newton Le Willows , Mersyeside.
Hi Gill,
Thanks for letting us know about your website address change. It’s been updated on your Bizwiki record http://www.bizwiki.co.uk/node/653514.
To make any further changes or to add more information to your record simply register as a Bizwiki user (free) and then click on the Add/Edit link on the page.
Or you can contact us using the form on the contact page or via admin@bizwiki.co.uk.
Thanks for using Bizwiki!
hi, i am on your listing when i enter my studio name, but it dosent appear if i search by beauty therapys, why is this please?
Hi Carol, thanks for the question. Bizwiki isn’t a full text search engine like Google, it’s a local directory. Our search functionality is quite advanced for a local directory however it relies heavily on matching heading names and company names. It also uses synonyms and we are continually adding to our synonyms list. I’ll include the misspelling “beauty therapys” to the synonyms for the next update. Thanks.
Hi I would love for my site to be added under the cambridge builders section. I hope this is possible and look forward to hearing from you soon.
Kind Regards
Richard Sanders
Hi Richard, thanks for the comment. Submitting to Bizwiki is easy and free, simply register as a user and then add your business. An editor will review your submission and it should be approved within a week. I’ll email this to you as well. Thanks.
Please we want to advertise gatwick concord cars. This is a new taxi company in Redhill and Gatwick. Our phone number is 01737-771111
To Gatwick Concord Cars, please sign up as a Bizwiki user and add your business. If you need information please have a look at the FAQ page http://www.bizwiki.co.uk/faqbusiness.htm. Submissions are free. Thanks.
Hi I have a bizwuki account and have submitted details on one of your other sites, do I have to create a separate ad on Access Place?
Hi Mervin, Thanks for the question. Bizwiki feeds directly into Accessplace.com so there is no need to submit your company again.
Cheers
Hello there,
I would like to list my business with you if possible. Any help would be most appreciated. Details below:
Holford’s School of Motoring
Beechwood, Mold Road, Mold, Flintshire,
CH7 6LG
TEL: 01244 547107 and 07743651745
Description:
As a qualified Approved Driving Instructor, based around the Mold and Deeside area of North Wales , I pride myself in delivering a reliable, punctual service to all of my pupils. I ensure all my pupils receive the best in driving tuition, by using my teaching skills gained during qualifying and also through experience passed on through tuition. Intensive driving course’s are also available for those who wish to pass more quickly along with Pass Plus and refresher lessons also. I am of a pleasant, friendly manner and am able to communicate and give constructive feedback, which I believe is key to different learning styles. I also specialise in nervous pupils who need a patient approach. During my time as an Approved Driving Instructor, I have received a lot of recommendations from pupils who have passed their test since taking tuition with me. Finally, I am flexible as I realise people have very different commitments.
Hi!
I listed my business couple of weeks ago but still its not showing up when i search for it.
As far as i know i did everything accordingly when i was listing my business with you guys.
Help me please.
Cheers!
HI Asif,
Thanks for submitting your company to Bizwiki, we currently have quite a backlog of submissions to work though. Can you reply with the Bizwiki url of your submission or the exact company name that you submitted? I’ll look into it for you. Thanks.
Bizwiki Support
hi i have a listing with you for my dog grooming salon but the telephone number displayed is wrong,please could you change it for me thanks:
scruffy wuffy dog grooming salon
73 harbour lane
milnrow
lancs
ol16 4el
07858056876
Thanks for letting us know about the phone number change, it’s been updated on http://www.bizwiki.co.uk/node/542814.
Cheers,
Bizwiki Support