As part of its 40th anniversary celebration, Catalina identifies long-term shifts in consumer preferences according to its Shopper Intelligence Platform. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.
2024 demands a united data front. Catalina’s comprehensive guide to data analytics and insights shows CPG brands and retailers how to collaborate to reach their most loyal customers through contextual targeting, responsive marketing, AI-based bidding, and more.
No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.
Don’t just take our word for it. We’ve been a trusted partner of world-class CPG Brands, Retailers and Agencies for years.