In the last post we discussed ways in which companies can encourage satisfied customers to post positive reviews (along with some tips on how to make sure they are satisfied customers).

Now we come to the difficult task of dealing with negative reviews. In a recent post Chris Linnett says that companies have three alternatives for dealing with negative reviews: flame the publishers, simply let it play out or get directly involved, to which I have added a fourth option below.

In our initial post in this series I stated that “Online reviews are one of the best things that could have ever happened to marketing-led companies.” But how do you get reviews? And how do you go about ensuring that the reviews are positive, or at least not negative?

8 ways to Increase Your Positive Reviews

Bizwiki has added new features that allow our users to review companies and services, as well as adding information about them. Allowing users to submit reviews of businesses, restaurants, clubs, schools, venues and just about anything is becoming more popular on the web, and I’m sure most business owners and managers have seen reviews of their own or another company online. Sometimes they’re positive, sometimes neutral and sometimes a customer is so unhappy with the service or product that they feel compelled to write a negative review.

Why include reviews?

Bizwiki is dedicated to collecting and publishing business information rather than opinion, and the question of whether to include review functionality at all was debated early on in the project.

Our conclusion was that in some cases our visitors will want to know other peoples’ experiences with a business more than anything else, so we decided to add reviews as an alternative place for users to share opinions that would otherwise inevitably filter through into the business information.

After all, you can’t give users the right to edit the pages of a site and not expect them to want to express their views and opinions!