Although anyone can write on Bizwiki, all entries are held for approval by editors and many have to be edited by the editorial team before being published. Submissions are usually reviewed on a “first come, first served” basis but that doesn’t mean they are published that way.

If you want to ensure your Bizwiki submission, be it a new listing or a revision to an existing listing, is approved quickly it helps to present the editor with little or nothing to correct.

You have added your company to Bizwiki (or someone else has) and people using the site can find your address, telephone number and read a little bit about your company.

Does it end there?

Absolutely not!

Sometimes all people need is the facts.

I was struck by the truth of a paragraph in a recent post by Brian Wool discussing the local search offerings presented by the major players at the Santa Clara Search Marketing Expo last week.

In regards to ‘cool’ photo options for local-listings Brian says, “If you’re a dentist in Omaha, Nebraska, what impact will a photo have on a potential new patient? ……. Providing information on the services, procedures, and insurance plans you accept would probably work better.”

In our initial post in this series I stated that “Online reviews are one of the best things that could have ever happened to marketing-led companies.” But how do you get reviews? And how do you go about ensuring that the reviews are positive, or at least not negative?

8 ways to Increase Your Positive Reviews

Bizwiki is a user generated business directory. This means that YOU can write on this site. As a business owner or manager the ability to submit your company, free of charge, and add to and update your Bizwiki business record gives you the opportunity to go far beyond the standard directory style listing or phone book entry.

We want Bizwiki users to be able to find out all about your company and so we are offering companies the opportunity to add a wide range of information about their company’s products, brands, specialities, areas of expertise, geographic locations they serve, awards they’ve won, associations they belong to, special mentions and so on.

In answer to one of the frequent questions we have received during the process of building and planning the site, Bizwiki is planned to grow into an international directory of business.

We are starting with businesses in the United Kingdom, where most of our staff are based, but obviously the UK is not the only country that could benefit from an open directory for businesses. Versions of Bizwiki are planned for the United States, Canada, Australia and New Zealand over the next year.