Yesterday’s post on the Kelsy Group blog highlights the fact that people no longer want to search through categories to find businesses, they want to search by service or product or other “keywords”. They want to use “natural search”.
This is where Bizwiki is leading the way in local search. Bizwiki provides the standard categorisation for anyone wishing to search that way, however the majority of our users use the free form search box. By building a unique synonym set and merging it with our own proprietary algorithm Bizwiki is able to provide relevant local results in seconds.
Here are just a few examples of the relevant results Bizwiki’s NaturalSearch functionality provides:
Looking for a curry house in Birmingham?
Has your Selby office run out of printer ink?
Do you need help selling your Essex based business?
Want to know where the all night petrol stations in Warwick are?
Going on holiday from Swansea and need travel money?
NaturalSearch is the way forward. Why limit users to selecting a category? Why confine them to some archaic taxonomy?
Bizwiki’s NaturalSearch technology is still in the beginning stages. If you think it’s good now just wait til you see what we have in store!