Now there is a new way to search Bizwiki UK — check out the new Bizwiki iGoogle gadget. You can add the Bizwiki UK gadget to your iGoogle homepage, stick it on your Google toolbar and even embed it into your own website.

The Bizwiki UK gadget was developed by our own Casey Lee and we love it.

Give it a go and tell us what you think. We’ll be developing one for Bizwiki US as well so stay tuned!

The Independent newspaper published an article yesterday Tuesday, 3 February 2009, titled ‘So is Wikipedia cracking up?’ in which Stephen Foley explores the problem of vandalism plaguing certain areas of the online encyclopaedia site, and Wikipedia’s reaction to it.

The article states, ‘Barack Obama’s inauguration day was the final straw for Jimmy Wales, Wikipedia’s founder and visionary-in-chief, who declared that it was time to break with the tradition of “anything goes”.

From now on, he proposes, editing the biography of a living person will be a two-stage process; anyone can still make a revision, but it will have to be flagged as “approved” by someone higher up the Wikipedian food-chain before it goes live on the site. “This sort of nonsense would have been 100 per cent prevented by flagged revisions,” Wales stated.

Of course, apart from the headline itself there is no indication of Wikipedia ‘cracking up’ - it remains a source of information that millions of people around the world are coming to rely on more and more. What we are really seeing here is Wikipedia moving to a more ‘managed’ approach to editing,  but even this limited move towards moderation will be a big change to Wikipedia’s former somewhat laissez faire approach in allowing changes to instantly go live.

We have implemented a similar approach in having editors involved in the moderation of new company data and business information here on Bizwiki because as a business site, it’s vitally important that users can trust and rely on information. This does slow the process of adding new records down somewhat, but we believe we’ve still kept the best part of the wiki-model, which is a site made by its users for its users.

In Wikipedia’s case, Reid Priedhorsky, who studies Wikipedia and similar social projects at the University of Minnesota, estimated in a recent paper that the chances of any one visitor seeing a damaged Wikipedia page are about one in 140, as the average time it takes to repair damage is less than three minutes, and even less for heavily tracked pages.
However, the most startling fact about Wikipedia remains how accurate it is, not how inaccurate.

“As a researcher, I’m baffled that it works, but Wikipedia is one of the wonderful things that has happened in the 21st century. Many hands make light work. There are millions of people who edit Wikipedia, and many of them track changes to the pages they are interested in. I have 43 pages on my watchlist, for example, covering subjects I know things about. Any controversial edit is likely to be quickly seen by many people.”

So while we can expect their approach to continue to gradually change and evolve, long live Wikipedia and their brave goal of enabling users to create the largest encyclopaedia of knowledge the world has ever known.

We are pleased to announce that the US Bizwiki site is now live as an Alpha version.

What this means is that this is an early version of the site that doesn’t contain all the features that are planned for the final version, and some of the features are not fully functional (that’s the way our technical team describes anything that’s not really working properly that they don’t want to be asked to fix yet).

A huge amount of work is going on behind the scenes, but in the meantime having the site up on a publicly accessible website gives us a chance to stress-test the servers and have a few live users try it out from varying locations.

We will invite more users when the site hits the Beta stage, but in the meantime please feel free to browse around the site and hopefully get an idea of the scope of our ambition in launching the US version of the Business Wiki site that anyone can edit - there will be over ten million companies and organisations listed here when we’re finished!

Here’s to an exciting 2009 from everyone at Bizwiki!

In a recent the Wall Street Journal blog post, Kelly Spors wrote an article titled ‘Yellow Pages Face Extinction’, which says ‘Publishers of the local directories often dropped on doorsteps are bleeding money, my colleague Emily Steel writes today. These directories rely on small businesses in particular for advertising, but many businesses are reining in their marketing budgets in the bad economy and buying fewer yellow pages ads - not to mention just the steady migration over time to online advertising.’

The article continues, ‘Some businesses also feel their money is better spent online by focusing on search-engine optimization or getting a local search ad listing through a company like Google rather than sticking with online ads offered by the traditional print directory publishers. If yellow pages directories were indeed to go extinct it would be a big jolt for the many small businesses that use them as the primary way to generate leads to their business.’

This may be an unexpected point of view for someone writing for Bizwiki, a site totally committed to moving local business information online and away from the paper books, but I’d have to say traditional Yellow Page books are not going to be extinct any time soon.

It is certainly true that many companies are finding advertising online is a lot cheaper and easier to target than adverts in the phone books, and that it provides quantifiable trackable results. However, much though I may hate to admit it, there are sections of the public that still rely on the print editions and remain more comfortable looking things up in a printed book, particularly when it comes to older demographic groups, and the local books are likely to retain these as an audience.

It’s not that long since internet pundits were predicting the end of the newspaper, yet despite similar pressure from online news sites (including their own online editions) printed newspapers look like they are here to stay.

Simply put, Yellow Pages, Thomson Directories and similar print publications are facing a lot of erosion of market share they could previously have taken for granted, and no doubt this translates into pressure on their bottom lines and a thinning of their margins and profitability. However, as Mark Twain might have said, reports of their death have been greatly exaggerated.

Decline is not demise.

Full Article:
http://blogs.wsj.com/independentstreet/2008/11/17/yellow-pages-face-extinction/

One of the sessions at this year’s Search Marketing Expo (SMX) was called ‘Search 3.0: Local Search & Blended Results’ and focused on how local listings are being blended into the regular results of major search engines.

Susan Hallam of Hallam Communications referred to a review carried out by Hitwise, saying that there are several new entrants in the local search industry that should not be overlooked when marketing your business, including Accessplace.com Business Directory (one of the business sites that are powered by Bizwiki).

Businesses are also advised to encourage their clients, partners and customers to submit their feedback and reviews to third party sites, since search engines are pulling in business contact details/ review information and blending them all together.

According to Heini van Bergen of Tribal Internet Marketing, nearly 30%-40% of searches have local intent, and for a local business like a dog grooming business in Leeds it is vital to show-up well in search results when someone searches using a keyword combined with either a location name (Leeds) or a postcode (LS7 or LS22).

Among many useful search marketing tips, several stood out. If you do have a business, ensure that:

- its website is linked to from other local business sites (i.e. Leeds pet owners clubs, Leeds pet stores etc.);
- it is added to local business directories (especially if you don’t have a company website yet or do not intend to have one);
- it is added to nationwide online business directories;
- it gets genuine reviews on independent 3rd party sites.

“Personal reviews are the most trusted form of advertising, and they have to be on third party sites, not your own website. But please, do not be tempted to write fake reviews”, - concluded Susan Hallam. Sound advice for anyone who is looking to promote their business online.

Ready to get started? Add your company to Bizwiki, or start contributing additional information and details if your business is already listed.

Jurga Galvan, Bizwiki’s Social Marketer, will be attending the Search Marketing Expo on November 4 & 5. If you’re going to be at SMX London drop Jurga a note to let her know - comments (at) bizwiki.co.uk.

Bizwiki.co.uk has once again been mentioned in the Telegraph as a great way for small firms to advertise online.

Being asked for advice on how small businesses can promote themselves on the web, Will Critchlow of online marketing firm Distilled, said that listing in free business directories like Bizwiki.co.uk made sense but questioned the return on traditional paid-for directories. Read the full story here.

The story primarily focuses on promoting your website online. Remember that if you have a website you can add it to your Bizwiki listing at no charge. We’ll even show a snippet of your website’s text in the “From the Website” section on your Bizwiki record.

If you don’t have a website yet you can use your Bizwiki listing to advertise your business online. A Bizwiki listing puts your details in front of potential customers by being distributed to some of the UK’s top local search sites. And it’s all FREE.

So sign up now and add as much factual information as you can. See this post for ideas of what type of information to add to your Bizwiki record and this one for tips on getting it approved quickly.

This 394 Yellow Pages business card holder was designed by a London-based industrial design professional Afroditi Krassa and presented at this year’s Green Design Festival in Athens. It was a part of a ‘Once Upon a Year’ collection and came with free instructions on how to make it using last year’s telephone directory. Business cards, photos, envelopes, notes and other paper items can be stored in this holder, which can be laid flat or displayed vertically. Sizes and configurations are up to the maker.

It may have been worth holding on to your last year’s directory after all!
(Via: MoCo Loco)

A new study of 3000 US consumers puts local search at the top of the charts for ways people use to find local business information.

TMP Direction Marketing’s Local Search Usage Study confirms that in 2008 the web comes out ahead of print for local business information searches. Last year’s study showed printed phone directories as having a slightly larger following with 33% of respondents citing print as their first point of call for local information and the web following closely behind at 30%.

This year the tables have turned and search engines top the list at 31% with printed directories falling to 30%. It’s a close race, but as Screenwerk’s Greg Stirling puts it, we have now passed the tipping point. I wholeheartedly agree with Greg’s comment that there will be differences in the web/print usage depending on the category and market but the trend is definitely moving towards the richer data consumers can find online. Printed directories simply can’t provide reviews, opening hours, product and service details in the same way that online local directories can.

What this means to local businesses is that it’s now essential to have a good local search presence. A listing on Google Local, Bizwiki (and the sites Bizwiki powers) and other free online business directories and local search sites help to put your details in front of your potential customers. The good news is that, unlike some of the print directories, Bizwiki is free and you’re not limited to just a phone number and address. And Bizwiki also saves you time by placing your listing on not just the one (albeit fantastic!) site, Bizwiki also powers other major local search sites such as Accessplace.com, TownPages.com and British Services as well as industry specific verticals such as BuilderNet.

Have you signed up for your free listing?

Bizwiki has just launched an exciting new ‘Instant Publishing’ feature. Where previously if you submitted a new company to Bizwiki it would only be publicly available once an editor had verified and approved it, now all submissions will be instantly published on the site and immediately available on Bizwiki to the general public.

In line with our goal of creating a website that is both a comprehensive and reliable resource for the public, these new records will be marked as ‘Awaiting Approval’ until an editor has reviewed them. This lets users know that Bizwiki Editors have not yet checked the information and contact details. Once the submission has been verified and approved that label will be removed and at that point the record will also be distributed to the other sites that Bizwiki powers.

Please note that this update only applies to brand new submissions. Any revision (change) requests will currently still be held for Editor verification and approval.

We’re planning a lot more updates in the coming months and are now powering some of the UK’s most popular local search sites. More information about submitting to Bizwiki can be found on our FAQ section. And remember, it’s FREE and you can add your website, branches and as much factual information as you want. So submit your company and get listed now!